The Australian Coaching Council Ltd (ACC) is a not-for-profit organisation aimed at providing support for National Sporting Organisations (NSOs) to develop implement and coordinate coaching and officiating policy and coach and official development programs.

The ACC will provide leadership in three areas:

• Influencing and leading on ideas and modern thinking about coaching.
• Working with NSOs and other relevant organisations to develop quality coach education programs.
• Providing a quality assurance framework through a National Coaching Accreditation Scheme.

Strategically, the ACC will work in four areas:

• Coach development
• Building a coach friendly system
• Coach recognition
• Building an inclusive community

Our advocacy activities focus on improving the quality of policy and generating greater resources to support coaching and officiating throughout Australia. While ACC is particularly focused on issues of national importance that impact the sporting environment in an overall sense ACC is also committed working on issues that are of concern to specific sections within Australian sport. We combine grassroots feedback and top-level research to form an evidence-based lobbying agenda. We develop our advocacy campaigns by reaching out to National Sporting Organisations and other industry stakeholders and interest groups through surveys, focus groups, cross-sector forums and other means.